the AMERICAN BEAUTY FLAG (charity auction to support Pets for Vets®)

THE AMERICAN BEAUTY FLAG.

FRAME SIZE: 40.25 x 31.875 x 1.25

SHIPPING CRATE: 39.5 x 47.5 x 6.875

GRATEFUL FRED started out with one product, the 13-point, chrome bolt. But when you're starting out, there's still a lot to learn, and during our “learning phase,” we ended up with a ton of bolts that we weren't comfortable selling. I wouldn't want to buy something less than perfect, and we don't think you should either. Long story short, we were hell-bent on doing something useful with these extra bolts. So last summer Grateful Fred made a prototype of the American Beauty Flag out of over 500 red, white (chrome) and blue bolts. We shared the prototype online last Fourth of July, and needless to say, we had an unexpected overwhelmingly positive response.

That brings us to today…

In the spirit of continuing to produce the highest quality products for Deadheads, we decided to turn all of those red, white and blue lemons into lemonade. So we reached out to Lionheart Framing, down the street here in Atlanta, and asked if they could help us turn the flag concept into a reality. As you can see, the end result is a show stopping, elegantly framed, one-of-a-kind, badass piece of up-cycled Grateful Dead art.

A portion of the proceeds from the winning bid of the American Beauty Flag is going to the Pets For Vets non-profit organization. Pets For Vets connects America’s veterans with shelter pets by rescuing, training and pairing the companion animals with those who have served in the military.